Branding
From Wikipedia, the free encyclopedia Jump to: navigation, searchBranding may refer to:
- Livestock branding Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to a hot brand for large stock, though the term is now also used to refer to other alternative techniques such as freeze branding. Other forms of livestock identification include inner lip or ear tattoos, earmarking,, the marking of animals to indicate ownership
- Human branding Human branding is the process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention that the resulting scar makes it permanent. This is performed using a hot or very cold branding iron. It therefore uses the physical techniques of livestock branding on a human, either with consent, as body modification or punishment
- Branding (BDSM), bonding of the partners and marking of a submissive
- Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)
- Vehicle title branding Vehicle title branding is the use of a permanent designation on a vehicle's title, registration or permit documents to indicate that a vehicle has been written off due to collision, fire or flood damage or has been sold for scrap, a permanent designation indicating that a vehicle has been "written off"
- Brand A brand is the identity of a specific product, service, or business[page needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand, a name, logo, slogan, and/or design scheme associated with a product or service
- Brand management The annual list of the world’s most valuable brands, published by Interbrand and Business Week, indicates that the market value of companies often consists largely of brand equity. Research by McKinsey & Company, a global consulting firm, in 2000 suggested that strong, well-leveraged brands produce higher returns to shareholders than weaker,, the application of marketing techniques to a specific product, product line, or brand
- Nation branding Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries . Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics. The branding and image of a nation-state "and the successful, the application of marketing techniques for the advancement of a country
- Personal branding Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular, people and their careers marketed as brands
- Co-branding Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:, associates a single product or service with more than one brand name
- Branding agency A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion, a type of marketing agency which specializes in creating brands
- Faith branding, the application of marketing techniques to religious institutions or individuals
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TMCnet Every acquisition provokes a branding decision should the acquirer absorb the acquired business by renaming it under its own name to ...
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